Haier M-CLUB won the Industrial Strategy Creativity Copper Prize after turns of keen competition in presentation of products, judge’s questioning and on-site answering and was ascertained unanimously by judges present in the Zhongguancun International Festival of Creativity Finals and Award Ceremony 2016 dated September 23rd, triggering a strong trend of innovation-driven industry.
Zhongguancun International Festival of Creativity 2016 was hosted in the Bird’s Nest Cultural Center. Over 500 creativity elites nationwide and over 50 well-known creativity experts at home and abroad unveiled international creativity forums, Creative Award Finals and Award Ceremony, creative product show and excellent works show, to name only a few, focusing on scientific and technological innovation and leading intelligent lifestyle.
Haier M-CLUB begins from the pattern of manufacturing industry and proposes to incorporate variants and innovation and give an impetus to manufacturing industry in conjunction with the importance of innovation proposed in the 13th Five-year Plan. In this era confronting both opportunities and challenges, M-CLUB put forward a question based on the difficulties encountered by the new generation of makers in their pioneering and innovation process and the status of relatively scattered innovation resources in external environment:
“How to find a path that can facilitate the new generation of innovation and incorporate manufacturing industry with the support of Haier’s industrial ecology and innovative concept in a brand new internet ecological system to achieve mutual benefit for both industries and makers?”
For this, M-CLUB presented how to dovetail makers and industry effectively on the spot:
Connect makers, incorporate internal and external resources, create the cloud of dimension up to the end of product dimension and the contents of service dimension via the grass-root COSMO system. Create makers’ database through function, data and user access, M-CLUB will promote linking and interaction between makers and between makers and resources around continuous operation of three mechanisms namely connection, triggering and interest. We will classify and match this interaction data to promote effective connection between makers, creativity, programs, investment & financing, enterprises and other resources. Also, interlocking and interaction can be achieved through the journey for makers to grown into entrepreneurs.
Last but not least, M-CLUB displayed cases highlighting pioneering of the new generation on Haier’s platform, incorporation of innovative research into Haier’s platform and roll-out of innovative products.
This Festival enhanced dissemination at supply side, promoted conversion of scientific and technology results, facilitated cultivation and incubation of strategic emerging industries, promoting co-development of creative industry and gave full play to its roles as a platform to release prompt business messages, a platform to present professional values, a platform to dovetail marketing capitals and a platform to incorporate trading alliances by fostering new products, displaying new technology such as artificial intelligence and virtual and reality and new business modes.
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